From Gwyneth and Nicole to Boy George and the Gallaghers — inside London’s celeb home swap shop

Liam, Noel, Gwynnie, Nicole…why do they all sell to, buy and rent from each other?

By Ruth Bloomfield.

For your everyday A-list celebrity, house hunting can be a trial, despite the vast budgets at their disposal.

Because a star has certain needs which us civilians don’t need to worry about — high walls, a way to get in and out without attracting attention and neighbours unlikely to get star struck or ring the papers if they pop out for a pint of milk in their PJs.

And this is probably why so many household names buy homes with a celebrity track record.

Liam Gallagher, riding high on the triumph of Oasis’s reunion tour, is said to have spent some of the proceeds on an eight-bedroom Cotswolds mansion previously owned by football icon Tony Adams, having rented locally last year to try out the area with fiancée Debbie Gwyther.

Adams’s property has five acres of grounds, offering plenty of room for the couple’s rescue dog Buttons to frolic in. It also has a swimming pool, stables and a cottage for staff, and was sold for £4.25 million over Christmas.

The former Arsenal and England captain bought the property near Cirencester more than two decades ago for £2 million, and has upgraded it with must-have celebrity extras including a cinema and games room.

Not to be outdone, the other Gallagher brother, Noel, was responsible for kicking off one of the most enduring celebrity home swap stories in London’s history.

In 1997 he bought an unassuming three-bedroom terrace in Steele’s Road, Belsize Park, for £2 million, christening the property Supernova Heights in honour of the Oasis hit Champagne Supernova.

For years it was party central for the Primrose Hill Set, until Gallagher and his now ex-wife Meg Matthews moved out of town.

It was sold on to a close friend of Matthews, former Hollyoaks actor Davinia Taylor. She paid £3.25m for the house, and lived there until 2005 when she sold up to Britain’s Got Talent host David Walliams for a relatively knockdown £2.97m.

North London is very much the heartland of celebrity house swaps — an early iteration involved Gwyneth Paltrow and Chris Martin buying a home in Belsize Park following their 2003 wedding.

The deal was complex, involving the purchase of several properties which they amalgamated into one 33-room house screened by a high brick wall.

One of those properties was a townhouse belonging to Kate Winslet and her ex-husband, film director Sam Mendes, which they bought for £2.5m. After their conscious uncoupling the former Paltrow-Martin home was sold in 2022 for £12.5m.

Just up the road, film director Tim Burton paid actor Tom Conti, star of Shirley Valentine, £11m for his Edwardian mansion in Hampstead in 2018, following his split with Helena Bonham Carter.

“I think one of the reasons why celebrities, and indeed other high-profile buyers, like to buy from people they know or who they perceive to be at a similar place in life to them is reassurance,” says buying agent Camilla Dell, managing partner of Black Brick. “It’s the old saying: ‘If it’s good enough for them, it’s good enough for me.’”

Robbie Williams must have thought he had really arrived when he bought the magnificent Woodland House in Holland Park from the late film director Michael Winner in 2016.

The Queen Anne-style house is Grade II* listed, and cost the former Take That singer £17.5m.

It is more than possible that Williams also felt that he, his wife Ayda Field, and their young children, would be able to enjoy relative privacy in a neighbourhood well used to rock royalty — the Led Zeppelin guitarist Jimmy Page owns the house next door.

Unfortunately Williams and Page have fallen out, spectacularly, over the former’s plans to upgrade and extend his home.

Page claimed that Williams’s plans to build a basement swimming pool beneath the property would compromise the foundations of his Grade I listed home.

Williams eventually won permission for the basement extension, but hostilities continued with Page objecting to a whole series of projects including building a children’s playhouse and cutting down a diseased Norway maple tree.

Other musicians have been far more civilised in their dealings. When Sam Smith bought the house next door to Boy George’s gothic mansion in Hampstead in 2015 with the proceeds of his debut album, the older star was fulsome in his praise of the “lovely” singer.

A few years later Smith agreed to sell the house to Boy George, who amalgamated the two properties.

Later still, after trying and failing to sell the property, Boy George decided to rent it out instead — his elevated tenants have included Nicole Kidman, who paid a cool £65,000pcm to live at the five-bedroom house last year while filming a sequel to Practical Magic at the Warner Bros Studios in Hertfordshire.

Marc Schneiderman, director of Arlington Residential estate agents, believes there are many reasons for stars to house swap.

“The principal demands for celebrity homeowners will always be privacy and security,” he explains. “Homes tucked away and unseen from prying eyes, with gardens not overlooked by neighbours, are highly prized and likely to already be in the ownership of a celebrity.”

Schneiderman says this kind of home also tends to exchange hands between red carpet acquaintances.

“In the past few years there have been two instances where we have been appointed to sell the homes of well-known owners in the media and arts sector, one in Highgate, the other in Hampstead Village,” he says.

“In both cases they informed me from the very outset that (celebrity) friends have made it clear that if they were to ever sell, they would be interested to hear.

“One of those buyers eventually purchased our celebrity client’s house, the other found they were competing with separate buyers we had introduced, which pushed the price well beyond what they wanted to pay.”

Given their habit of moving from club to club around the world, footballers are regularly inclined to live in each other’s homes.

While playing for Crystal Palace, Mamadou Sakho and his family lived in a multi-million-pound gated property in Wimbledon, rented from former Chelsea and Arsenal player Nicolas Anelka.

Meanwhile, Liverpool defender Virgil van Dijk rented a £4m Cheshire mansion from Manchester United player and manager Ole Gunnar Solskjær, who had bought the house when he moved to the UK.

Scott Joseph, director and head of prime central London at Anderson Rose estate agents, says sportspeople appreciate the security of living in a home chosen by a well known figure within their industry. “There’s an understanding that it is premium enough for them and is a home that they can truly trust in,” he says.

Beyond the quality of the finish, Nina Harrison, a buying agent at Haringtons UK, finds the famous have surprisingly similar requirements.

“When a house has been owned by someone in the public eye, the small but crucial details are already sorted,” she says.

“The security works, the staff routes make sense, entrances are discreet. Those things aren’t added later. They’re built in.”

Then there are the neighbours. “Streets long used to high-profile residents are relaxed and almost protective,” she adds.

“Drop a famous name onto an unaccustomed street and suddenly everyone’s watching. WhatsApp groups light up, builders are questioned and curtains twitch. Even minor changes become hot gossip, which is exactly what most high-profile buyers are trying to avoid.”

To learn more, read the article here.

Will 2026 be a good year to buy or sell a home?

Looking to move home in the new year? Property experts share their advice

By Emma Magnus.

New year, new home? If you’re looking to buy a new home in London in 2026, you might be wondering what to expect.

Post-Budget, it might look like there are slim pickings out there. Uncertainty around the Budget caused house prices to fall across the capital, slowing down the market as buyers and sellers chose to hold off.

And while the Budget didn’t create the major overhaul that people feared, Christmas is not a popular time to sell.

So, will the market ever pick back up? Is 2026 a good time to buy a new home in London?

What to expect in January

With the Budget and Christmas out of the way, it seems likely that things will pick up for buyers in the new year.

We’re talking a potential influx of new properties on the market, more stability and greater affordability, given that interest rates were cut to a three-year low last week. All of which is good news for buyers.

“I think there’ll be a lot of choice because lots of people have been sitting on their hands, so to speak, waiting for the Budget. They haven’t even gone onto the market,” says Catherine Merrett at Harding Green.

“What you want when you’re moving house is as much choice as possible. You tend to get that in the spring market, which might come early this year…I think we’ll see a lot of activity.”

“Our view is often that the bigger the pause, the more substantial the rebound,” agrees north London estate agent Jeremy Leaf.

“That said, we don’t expect to see any great increase in house prices because there is still plenty of stock available in most price ranges and continuing underlying concerns about the strength of the economy generally.”

The outlook for first-time buyers

For first-time buyers, 2026 could be a good time to get on the property ladder, experts say.

Not only are house prices likely to remain more stable, but borrowing costs are lower. “Hopefully that’s to stay, but we don’t know,” says Merrett. “Get [your mortgage rate] fixed.”

Likewise, with flats having seen smaller price growth than houses this year, they could present an opportunity to first-time buyers, especially if the seller is motivated.

“How those prices are going to rise long-term, I don’t know, but that’s where you’re going to get good value,” says Merrett. “But that’s quite good for first-time buyers: you can get more space for your money in certain areas.”

A good time to downsize?

At the other end of the market, commentators believe that the introduction of Rachel Reeves’ new Mansion Tax on properties valued over £2 million, which will come into effect in 2028, is likely to prompt sales from downsizers.

“If you can afford properties of those sorts of values, is that really going to stop you now? I don’t think so,” says Merrett.

“You might see more downsizers where people are property-rich, so they’ve got all their money from the property.

“They might find that it does affect their month-to-month spending, so perhaps now is the time to downsize. You might see more properties coming on the market from that sort of seller.”

Nina Harrison, buying agent at Haringtons, believes that downsizers might get good value from smart, new-build flats. “Whatever the developers say, times are hard, and if you’re standing there with a balance of cash, you will get a good deal.”

What’s hot

Good primary schools

Unsurprisingly, properties in community-focused areas close to good primary schools remains as popular as ever. Or perhaps even more so, argues Guy Meacock, director of buying agency Prime Purchase.

“We are seeing ever greater value put on the importance of a decent high street and community, with quality of amenity and infrastructure, and we expect properties for sale in areas with these will be popular next year.

“There are also likely to be a lot of school-driven buyers; with London schools outperforming the rest of the country, those areas with good state schools will do well. We have seen a flight to quality with education as school fees have gone up.”

This, says Meacock, drives the continued popularity of central London areas like Hampstead, Marylebone, Notting Hill, Kensington and Chelsea – or, further out, the likes of Highgate, Queens Park, Dulwich Village, Clapham, Wimbledon and Barnes.

Leafy suburbs

Over the past decade, houses in outer London have seen greater price rises than those in inner London.

Rather than living more centrally, Harrison says that post-Covid, younger clients prefer to commute into work from greener, more suburban areas like Balham or Tooting.

“I think that will carry on,” she says. “I don’t get the impression that the City is recovering.”

Newer alternatives include areas like Colindale and Dollis Hill. “It’s a great Edwardian suburb with huge gardens, and transport is very good,” she says. “Dollis Hill is going up and up and up.”

Merrett says the same of areas like Acton and Ealing, which offer more affordable alternatives to Chiswick.

“If you go a bit further out…You’re going to get more value for money. They still have very good transport links, and they are still very nice areas. It’s just not as expensive.”

Freehold houses

Freehold houses, up to the value of around £1.5 million, says Merrett, remain enduringly popular, especially with second steppers.

“They always carry on getting lots of interest, especially where they’re near outstanding primary schools.”

What’s not

Leasehold

In December, details of the government’s Commonhold and Leasehold Reform Bill were pushed back to the new year, in what will come as a setback for the country’s 4.8 million leaseholders — particularly those trying to sell up.

“There’s definitely an anti-leasehold thing: people buy flats, but they want a freehold,” says Harrison.

“People want that sense of ownership – they didn’t seem to mind before. I suppose it’s a function of there being a lot more buyers from overseas.”

One-beds

More landlords selling is putting more flats on the market. This could be an advantage for buyers in terms of driving a bargain – but some flats may make better investments than others, says Harrison. “Everybody wants that second bedroom just in case.”

Investors might save some money by scrimping on an apartment’s views, but these, says Harrison, are not popular with buyers who’ll live there themselves. “They are the hardest, most difficult ones to shift.”

All of this, though, can produce opportunities for a canny buyer.

Basement flats

“Basements, unfortunately, I would always counsel against,” says Harrison. “They sell, they clearly have a market, but I would counsel against them. Never buy a ground floor, because the front door’s always slamming.”

Tips for buyers

Do your research

Start looking at the portals now to get a sense of whether there are more things coming up,” says Harrison, who says that more “normal buyers” are using buying advisers to “do the slog and give comfort”.

“Rightmove is your best friend,” agrees Merrett. “Research the areas, make sure that it is an area where there is a lot of activity going on; do your research on property prices. That research part is very important.”

And if you see a property you like, get a sense of your negotiating power by asking the estate agent some strategic questions, she adds.

How long has it been on for? What level of interest have they had? Have there been viewings at the weekend?

Get ready to buy

“If you’re looking to buy, the first thing you should do is peak to a couple of mortgage brokers and make sure you know exactly what your affordability is before you start searching, because otherwise you end up wasting a lot of time,” says Merrett.

“As soon as you see that property that you want to buy, you want to have your mortgage approval in principle ready, your solicitor ready. You then look very strong, especially if it is a competitive situation.”

Don’t drive too hard a bargain

Conditions in 2025 have favoured buyers, says Camilla Dell, founder of Black Brick. “At Black Brick, on average we saved our clients £385,000 from asking prices (seven per cent).

“I expect conditions in 2026 to continue to favour buyers, but in my experience trying to time the exact bottom can risk missing out on your dream home. The best time to buy is when others are fearful and there’s plenty of stock.”

Harrison agrees, having seen buyers “flinging in the lowest possible offers” post-Budget. “Be careful of that. You do not want to insult the seller,” she advises. “Any sensible seller has a plan B…They won’t be held to ransom.”

Beware of running costs

In addition to Rachel Reeves’ new Mansion Tax on homes above £2 million, Londoners in boroughs like Kensington and Chelsea, Hammersmith and Fulham, Wandsworth, Westminster, the City of London and Windsor and Maidenhead are likely to see significant increases —perhaps as much as 75 per cent—in council tax.

“Be mindful of annual running costs,” advises Dell. “Our advice is to look carefully at what you are buying, [including] the annual costs today compared to what they will be when these changes come in, and to use that as part of your negotiation strategy on price.”

Renovation work might not be a bad idea – if the location is right

With construction costs soaring post-pandemic, homeowners have shied away from large renovation projects in recent years. And while taking on a do-er upper is still potentially expensive, prices are beginning to come down.

“I say to my clients: if it’s where you want to be, do not run away from it,” says Harrison. “There’s no doubt you’d have to rent somewhere else, or stay with parents, or camp on your office floor. But if it’s a good enough space, don’t be afraid of that.”

Read the article here.

The UK’s new £1m property hotspots include this south-east London grown-up hipster favourite

By Ruth Bloomfield.

Black Brick on London’s Rising Family Property Markets

While prime central London continues to face headwinds from tax changes and international buyer retreat, demand for family homes in well-connected outer London neighbourhoods is telling a very different story — and Black Brick’s Camilla Dell has been highlighting the opportunities this creates for buyers, according to reporting in The Times.

Dell, Managing Partner at Black Brick, pointed to the strength of the market for Victorian family houses in areas such as East Dulwich — one of London’s best-performing postcodes over the past year, where the proportion of £1 million-plus sales rose from 26% to 32% of all transactions. “We have seen a lot of activity, and competition for three- to four-bedroom Victorian family houses near to transport links and good schools,” she said. The contrast with the super-prime market could not be more striking. “Compared to prime central London it is like a different country,” Dell added.

The divergence reflects a broader structural shift in where London buyers are focusing their search. As stamp duty makes ladder-climbing increasingly costly, buyers are skipping smaller properties and targeting spacious family homes in outer prime areas offering good schools, green space and transport connections — often at a fraction of the cost of equivalent space in Mayfair or Kensington.

The trend is also reshaping the national map of seven-figure markets. Cambridge, Chichester and Winchelsea have newly entered the ranks of areas where at least 20% of homes sell for £1 million or more — all within commutable distance of London and offering the lifestyle and space that buyers are increasingly prioritising.

For buyers seeking genuine value relative to prime central London, Black Brick’s expertise spans these outer prime and emerging markets as well as the capital’s most prestigious postcodes.

As featured in The Times.

Read the article here.

The secret lives of London’s mega mansions

By Emma Magnus.

Black Brick’s Property Management Service at the Heart of London’s Empty Homes Story

As London’s most expensive neighbourhoods see a growing number of high-value homes standing empty — the result of tax-driven departures, a sluggish sales market and the multi-residence lifestyles of ultra-wealthy international owners — Black Brick’s property management division has emerged as an essential service for absentee homeowners, according to in-depth reporting in The Times.

Camilla Dell, founder of Black Brick, explained how the service came about. After helping clients acquire London properties, she would call to check how they were settling in — only to discover they were staying in hotels on their visits to the capital. “When I asked why, they said it was because they knew their homes would not be ready for them — dusty, not fresh linen, no food in the fridge,” she said. The solution was immediate: a service that ensures owners can return to a warm, clean, fully stocked home simply by turning the key in the door.

What began as a concierge-style offering has evolved into a comprehensive property asset management service. Black Brick’s Prime Property Asset Management division now oversees nearly 50 properties, with 40% of its clients having signed up for the management service last year. Jason Wei, head of the property management division, explained that some insurance policies require weekly property visits — a legal as well as practical necessity for owners away for extended periods. “We look after one property in Knightsbridge worth in the region of £10 million and the insurance policy requires us to visit every week,” he said.

The service ranges from simple weekly inspections charged at an hourly rate to comprehensive management of larger homes with complex requirements — including smart home systems, swimming pools and security protocols — running to several thousand pounds per month.

The backdrop to this growing demand is significant. Almost one million homes in England are not regularly occupied, according to Action on Empty Homes, with 256,061 empty for six months or more — the highest level since 2011. In prime central London, the combination of non-dom departures, elevated stamp duty for overseas buyers and unrealistic vendor pricing has left streets in Notting Hill, Kensington, Knightsbridge and Belgravia notably quieter than in previous years.

As featured in The Times.

Read the full article here.

US Election 2024: How Donald Trump’s win will impact London’s property market

By Anna White

Requests to rent trophy homes went up overnight while, longer term, a Trump victory could pump up the deflated central London sales market

The phones of London’s high-end estate agents have been ringing overnight. Enquiries from anti-Trump Americans to rent trophy homes on London’s most prestigious streets started to come in during the early hours of Wednesday morning as a Donald Trump victory seemed inevitable. 

“My team have been up most of the night fielding enquiries from many of the US cities that we work with, including New York and Los Angeles,” says Becky Fatemi of Sotheby’s International Realty. “The most immediate requests are for rentals. They want wide-fronted townhouses in Notting Hill or large lateral apartments in buildings with a porter, such as the Peninsula. We expect to see this demand continue,” she adds. 

James Gow, head of London residential sales for Strutt & Parker, believes this activity will bleed over into the sales sector too in what is known as Prime Central London (PCL), and boost this micro-market – which is small in footprint but large in value for the UK economy.

“Trump is such a polarising figure that there will be some wealthy Americans who will just think, ‘I do not agree with his rhetoric and I just cannot be a part of it,'” Gow says.

Sentiment is the main driver in the PCL market as these buyers are so wealthy they are rarely forced to move, Gow continues. Due to constraints on new developments and many buildings used for other purposes – such as embassies – there is historically a lack of supply of homes in the most prestigious pockets of Westminster and Kensington and Chelsea. “Therefore, an influx of Americans buying up homes with create a swing in sentiment and momentum and could move prices up too. A Trump win could be good for the London market” he says.

US buyers have been here all year

North American buyers have been preparing their property portfolios and location in the lead up to the US election this November. Even when other international buyers dropped off over the course of 2024 due to uncertainty around the UK change in government and taxation levels, US buyers have still been property shopping in London. 

US buyers were the top non-UK visitors to the Savills website this August and over the last year have accounted for 14 per cent of deals. 

Buying agent Liam Monaghan of LCP Private Office has seen an “uptick” in American buyers in 2024 with nearly a third of buyers coming from North America. “The US election is a polarising event and therefore has driven some US clients to think about their worldwide holdings carefully. It is sensible to have a foothold in both camps as they monitor the political landscape and financial markets,” he says. 

They are shopping for period properties with charm and traditional features but are modernised inside with state-of-the-art fixtures – or as Fatemi calls it “turnkey” aka ready to move straight into. 

“We recently fully refurnished a top floor flat in Notting Hill for an American buyer who loved the character of the building but wanted a complete internal renovation to modernise throughout. They also favour new build schemes with all amenities onsite – of late US buyers have bought in the Old War Offices in Westminster and Regents Crescent with views over Regents Park,” Monaghan adds.

A new, mobile generation

Historically, wealth generated in American stayed in America, explains Savills’ Rory McMullen. Now there is a new more mobile generation of wealth. Younger individuals and families who have made money through tech, crypto, venture capital and private equity. With more remote working and a change in attitude after covid this generation is more mobile. “London has seen this migration of young US wealth over the last few years,” he explains. “It is a trend that is set to continue.”

“They often rent first buy later, known as ‘try before you buy’. Rental stock in the centre of London is so constrained that any influx is set to increase rents once again. “I have seen a significant increase in enquiries for both short- and long-term rents in the run up to the US election, particularly from families in New York. We saw an influx in 2016 when Trump won – we are expecting to this this again,” says Olivia McSweeney of Sotheby’s International Realty. 

London as a safe haven has not changed 

Some will see the Trump win as unsettling back home and it will motivate them to move. But there are many other factors pushing US buyers into London and the UK’s country house market, according to buying agent Camilla Dell of Black Brick. 

She cites the strong dollar against the pound, falling prices in PCL, the British high quality education system and the perception of safety as factors which continue to appeal to US high networth individual. 

“We worry about crime here but it is not comparable to gun crime in the US. We are sending children into school through the school gate and not through metal detectors. After covid there is also a huge homelessness crisis in cities such as New York and drug taking on the streets is rife,” she says. 

For Gow, the safe haven status of London remains its major selling point at a time when the Trump win will breed further unrest in the US. And, while conflict is raging in the Middle East and Ukraine there is renewed certainty in the UK.

“2024 has been like driving down the motorway in the fog, you drive slowly peering through the windscreen. But the UK and the US election are down now – we have certainty and visibility which should translate into a busy market in the New Year,” he concludes.

Read the full article here.

First time buyers are snapping up central London flats – at big discounts

The post-lockdown property market is opening up some pretty exciting opportunities for first-time buyers in the UK.

A new article in The Standard this week shares the story of James Underdown and Joshua Granath, a British couple who have just bought their first flat in Hackney, London for £495k.

Black Brick buying agent Camilla Dell, who has over 20 years’ experience in the property market, shared her insights to the feature, explaining why current times are revealing some great bargains for buyers who are will to resist the pandemic-born trend of leaving London.

Read the article here.