By Ruth Bloomfield.
Black Brick on London’s Rising Family Property Markets
While prime central London continues to face headwinds from tax changes and international buyer retreat, demand for family homes in well-connected outer London neighbourhoods is telling a very different story — and Black Brick’s Camilla Dell has been highlighting the opportunities this creates for buyers, according to reporting in The Times.
Dell, Managing Partner at Black Brick, pointed to the strength of the market for Victorian family houses in areas such as East Dulwich — one of London’s best-performing postcodes over the past year, where the proportion of £1 million-plus sales rose from 26% to 32% of all transactions. “We have seen a lot of activity, and competition for three- to four-bedroom Victorian family houses near to transport links and good schools,” she said. The contrast with the super-prime market could not be more striking. “Compared to prime central London it is like a different country,” Dell added.
The divergence reflects a broader structural shift in where London buyers are focusing their search. As stamp duty makes ladder-climbing increasingly costly, buyers are skipping smaller properties and targeting spacious family homes in outer prime areas offering good schools, green space and transport connections — often at a fraction of the cost of equivalent space in Mayfair or Kensington.
The trend is also reshaping the national map of seven-figure markets. Cambridge, Chichester and Winchelsea have newly entered the ranks of areas where at least 20% of homes sell for £1 million or more — all within commutable distance of London and offering the lifestyle and space that buyers are increasingly prioritising.
For buyers seeking genuine value relative to prime central London, Black Brick’s expertise spans these outer prime and emerging markets as well as the capital’s most prestigious postcodes.
As featured in The Times.
Read the article here.