By Cathy Hawker
Why Every London Property Buyer Needs a Buying Agent in Today’s Market
At Black Brick, we have seen a fundamental shift in how buyers across all budgets are approaching the London property market — and the growing recognition that professional representation is no longer a luxury reserved for the ultra-wealthy.
As our Managing Partner and Founder Camilla Dell told the Financial Times, the landscape has changed significantly. Over the past two years, half of our clients appointing a buying agent for the first time have a budget below £3 million. Using a buying agent is now far better understood, and for good reason — off-market properties are increasingly prevalent, transaction costs are steeper than ever, and the consequences of getting a purchase wrong are simply too significant to ignore. As Camilla puts it: going into the London market without a buying agent is a bit like going to court without a lawyer.
This shift reflects broader trends across the industry. Awareness of what buying agents offer has grown considerably, with more first-time buyers and those with more modest budgets recognising the value of having an expert firmly in their corner. Access to off-market opportunities, rigorous due diligence, and the ability to negotiate with clarity and confidence are advantages that can make a decisive difference — both in securing the right property and in avoiding costly mistakes.
At Black Brick, we work exclusively for our clients — never for vendors or developers — ensuring that every decision we make is entirely in their interest.
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