How to sell a house that doesn’t exist

In this new piece for The Financial Times, Black Brick buying agent, Alex Oliver shares best practice for how developers can create pristine computer-generated images to promote new properties.

“What is more likely is that developers choose to showcase the most exceptional rooms and views in a development in their marketing material. This can be slightly misleading. There is no substitute to visiting the site, to get the ambience of the area and ensure you get a unit with a good view.”, he said.

Read the article here.

The price is right: a guide to valuation

How should vendors decide who to listen to? In a new article for The Times, we share our perspective as a top London buying agency.

“The key is research,” our Partner, Caspar Harvard Walls said. “There are some estate agents who are desperate for stock, and so will value a property high so that they can get it on their books. All too often the overpriced property is then used as a ‘lever’, whereby agents will show it alongside more accurately priced alternatives in a bid to make them look cheap. This does not help the owner, and they will have to bring their price down.”

Read more in the article here.

A Knightsbridge flat for £10?

In a new piece for The Financial Times this week, Black Brick Founder Camilla Dell shares how some buying agents are trying to overcome the slowing London prime property market.

“Knightsbridge is not the desirable postcode it once was,” she shared. “A lot of my clients say Knightsbridge has lost a lot of its gloss. Even Middle Eastern buyers — so established in the area that Harrods is now an asset of the Qatari state — are venturing to the garden squares of Belgravia and Mayfair”.

Read more in the full article here.