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London mansion buyers are demanding more than just a fancy address

A trophy address alone doesn’t do it anymore for buyers of London’s mansions. Along the tree-lined Avenue Road — a stone’s throw from Regent’s Park — with mansions priced at as much as £110 million ($134 million), there’s a burning question on the lips of prospective purchasers: How green are these homes?

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Wealthy buyers are increasingly making green demands for their new homes, Bloomberg has revealed.

Reflecting on this emerging buying trend within the prime property market, Black Brick Founder and Buying Agent, Camilla Dell shared how she had recently negotiated a deal on a block of seven investment apartments in London’s South Kensington district with energy efficiency ratings of D or lower. Black Brick was quoted £200,000 to upgrade the properties to a C rating, which Camilla subsequently negotiated off the purchase price.

“So much of London’s property doesn’t meet the C rating,” she said. “Most listed buildings and Victorian buildings don’t, but they are some of the capital’s most sought-after prime real estate.”

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