Black Brick Founder and Managing Partner Camilla Dell is quoted in The Super Prime‘s feature “A First Look Inside The £84 Million Apartment in 1 Mayfair” (6 November 2026), which reports on the launch of the first residence at billionaire John Caudwell’s 1 Mayfair development, with an asking price of £83.7 million.
The first residence at 1 Mayfair
Situated on South Audley Street, the development comprises just 24 residences. The newly launched five-bedroom apartment extends to 6,523 sq ft, with interiors by designer Jamie Drake. At approximately £12,800 per sq ft, the asking price is more than double the highest price achieved in Mayfair and St James’s in 2025, according to LonRes.
Finding buyers at the very top of the market
While the development showcases outstanding craftsmanship and exclusivity, questions remain over the depth of demand at the very top of London’s residential market.
Camilla Dell, Managing Partner at Black Brick, told The Super Prime:
“There’s no doubt that Caudwell is a visionary entrepreneur, who has spent a great deal of time on craftsmanship.”
But in a post-Brexit world, and since the war in Ukraine, Camilla says finding a buyer at the very top end of the London market is harder than it used to be:
“I think there was a time where it would have been much easier to sell it.”
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