In this new piece for The Financial Times, Black Brick buying agent, Alex Oliver shares best practice for how developers can create pristine computer-generated images to promote new properties.
“What is more likely is that developers choose to showcase the most exceptional rooms and views in a development in their marketing material. This can be slightly misleading. There is no substitute to visiting the site, to get the ambience of the area and ensure you get a unit with a good view.”, he said.
Read the article here.