Luxury features of London’s priciest housing developments are getting more and more competitive – and outlandish.
Having a huge pool or 24-hour concierge service is no longer enough for London’s premium property buyers. The solution? Developers are now offering amenities that include exclusive access to private member clubs, private cars to drive children to school, and even doctor services with Botox treatments available.
“Buyers of these sort of very expensive new-build homes are looking for more than just the apartment itself,” Camilla Dell, Founder of buying agency Black Brick, shared in the latest Bloomberg article. “Now, I’m seeing developments that—as well as having great amenities within them—are also offering a lifestyle through being able to organize child care, walk your pets, and offering things like what Chelsea Barracks are doing.”
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